Christmas 2016 Toy Appeal helps families in Islington

Christmas 2016 Toy Appeal helps families in Islington

Published on: 
Tuesday, 23 February 2016

BIG once again joined forces with ELBA, to organise a Toy Appeal, collecting gifts and distributing them to children and young people in Islington via the community organisations we work with.

This year, five BIG members took part: Macquarie Group, Dalziel and Pow, Euromonitor, JX Nippon and MUFG, with staff donating a combined total of 615 toys. Recipient organisations were Hanley Crouch Community Centre, The Parent House, Women’s Therapy Centre and the MET Police’s Christmas Tree Project coordinated by Family Action.

As well as donating toys, Euromonitor also organised a staff scavenger hunt to raise additional money to support the appeal, with the organisation matching the money raised and the financial value of the toys donated.

Hannah Moore who helped champion the Toy Appeal at Euromonitor said, “Christmas is a time for giving and whilst we enjoyed all the festive fundraising we couldn’t think of a better way than to use the money raised to support the Toy appeal and to give to local children to make their Christmas extra special. It is too easy to get carried away with all the over buying and madness of Christmas so it was fulfilling to sit down and choose a gift for someone you knew would be grateful to receive it.”

Anita Bergstrom, Crèche and Premises Manager at The Parent House said, “We were thrilled to be involved in the Toy Appeal this year. Christmas is a very difficult time of year for many of the families we support as a result of the additional financial pressure it brings. The appeal enables us to help ease the financial burden by providing gifts to those that would find it difficult to buy gifts for their children."